Athena Procopiou has established herself as a global resort lifestyle brand targeting the hippie-chic sun-chasing boho woman who religiously explores exotic faraway destinations. Whether it’s an island sunset or an urban sunrise, Athena’s pieces will suit either moment.
Every print is unique and meticulously designed by Athena herself in the London design studio. She is renowned for her bright boho colours and distinct floral motifs throughout the collections.
The Athena Procopiou customer is likely to be lounging on a cool super-yacht in the Mediterranean or dancing on a hot windy sand dune in the desert with a band of gypsies. She is sought after by some of today’s in vogue celebrities including Kate Moss, Poppy Delevingne, and Anne Hathaway.
Signature floral prints in pink and lilac adorn silk dresses and playsuits. Classic linen pieces finished with beautiful embroidery and metallic lurex wovens feature for SS18.